GROW: The Playbook For Better For You & Functional Beverage Brands Kindle Edition

GROW: The Playbook for Better For You & Functional Beverage Brands is a practical operating guide for founders, executives, and investors building brands in today’s modern beverage economy.Drawing from real-world experience scaling beverage platforms across Better For You, functional, non-alcoholic, and adult alternative categories, Douglas Fulton breaks down the exact architecture required to move from concept to shelf with speed, clarity, and execution discipline.This is not theory. This is how beverage brands actually get built, launched, and scaled in today’s market.Inside this book, you will learn how to evaluate category opportunity, define a winning brand position, build the right manufacturing and distribution strategy, avoid costly launch mistakes, and create a platform capable of long-term scale. From early-stage decisions to retail execution, GROW focuses on the real mechanics of beverage commercialization and founder decision-making under real market conditions.This book is for:• Founders launching or scaling a beverage or CPG brand• Operators building retail, manufacturing, and distribution strategy• Entrepreneurs entering the functional, non-alcoholic, or Better For You beverage space• Investors and advisors evaluating high-growth beverage categoriesAbout the AuthorDouglas Fulton is a beverage industry operator, advisor, and platform builder. He has worked across more than 100 beverage brands and built scalable portfolio systems across multiple categories.He built a beverage portfolio of 84 SKUs and scaled distribution from 0 to 12 states within 24 months through Tier 1 distribution partners including Anheuser-Busch InBev and Molson Coors. He is currently building his second beverage platform, focused on non-alcoholic, functional, and adult alternative beverages, with a growing portfolio of 34 SKUs.Douglas is the founder of The Brand Accelerator and Co-Founder of Luminary Beverage, where he develops beverage platform architecture designed to move brands efficiently from concept to shelf. His work has supported retail and distribution expansion into major national accounts including Total Wine & More, GoPuff, Walmart, and HEB.His experience includes multiple successful equity exits and leadership roles across three public companies. He is also a founding board member of the Hemp Beverage Alliance and one of the founding board members of the Coalition for Adult Beverage Alternatives (CABA).This book is informed by real founder journeys, operating challenges, and execution decisions across emerging beverage brands—providing a level of practical insight rarely shared publicly.If you are serious about building a beverage brand with stronger positioning, smarter execution, and greater credibility in the market, GROW gives you the playbook. Read more